Declan, meet Media.

The Flynn/Grant/Schoeny clans have been abuzz with their newest addition: Mr. Declan Seamus Grant, born June 30th at 3:06pm, 9lbs and 4oz, 21in long. (Are you hearing this, Nora Jane? I guarantee you guys will be wearing the same hoodie at the Cape.) He joins big bros Quinn Sawyer and Cole Sebastian- and of course my big sis Kate and her ‘Let’s Have A Lacrosse Team’ husband Tom.

We are so stoked to meet our newest little guy- Nora’s first “little” cousin- and that’s why Nora and I are flying out to meet him in less than four weeks! (Alone. Like, ‘one baby, one checked bag, is that a complimentary bottle of Stoli?’ alone.) I cannot wait to [pretend to] eat his cheeks.

It’s moments like these that make me think about my life. How crazy our schedule has been lately, what with Nora being sick, swapping work days, pretending to be a writer (that takes up more energy that you’d initially suspect) and all the [albeit great] events. I feel like I’ve been losing sight of something superbly important, something that defines me as an artist and an American:

There have been so many ridiculously great advertising campaigns lately, and they have gone virtually unnoticed.

-L’Oreal Paris has a new “spherical” mascara wand. It’s a “telescopic explosion!” It’s a ball on a stick. Sure, I bet the coverage is great. How could it not be? You are wiping ink on your face with a snow cone.

Sargento cheese cube snacks. Now, not to snark on my people (huzzah, Armenia!), but really. How time-consuming was it- honestly- to take a brick of cheese and, you know, cube it? I would like someone- perhaps someone with better “math skills” that they can “do in their head” to gimme a nice li’l cost analysis. I’m gonna wager that, price per ounce, it’s still going to be a ton cheaper to whip out the old knife yourself. I could be wrong. (And, if I am wrong, I’ll be first in line at the Jewel tonight. My hands are KILLING me from all of this cubing.)

-Okay, I realize that this is a very real issue, but those Life Alert commercials need to stop. I CANNOT take them seriously. Yes, she fell. Thankfully her daughter was there to, you know, cradle her head and wrap a shower curtain around her. But I may drown in all of the Earnest. (And if I’m doing the Ugly Cry from too much high-pitched laughter? Perhaps your ad campaign is not coming across as the hard-hitting drama it so clearly dreams of being.)

-All right. Okay. This is a family blog, so, uh, let’s see how gracefully I can address this one. The Schick Trimstyle for women? It’s a razor. It’s a- ahem- personal groomer. It also shape-shifts nearby shrubberies to vaguely- and extraordinarily uncomfortable- pubic dimensions. (I say “vaguely” because, um, that rectangular tower? Huh?) Also, it helps if the shrubbery is in the vicinity of an actual shower. Or tub. Or pool. Whatever. ‘Cause nothing says “personal grooming” like a shared, chlorinated body of water.

And is it bad that the last one solely made me think of all the exterior work we still need to do on this house?

Lost. Cause. Flynn.

I miss the days of good, ol’ fashioned, heavily veiled, wink wink nudge nudge advertising, the kind of pure ad that didn’t make everyone in the room immediately and intensely uncomfortable.

You know, like this Feel Good bit of…I’m not sure what they’re selling.

Sweaters? Lower back rides? Those were the days, back when you could ride your capri’d pal’s hipbones with wild abandon. Ah, youth.

Back to the day, I s’pose. Off to shower and put on my face. But first, I’ll grab a handful of my favorite cheese product. No worries. I’m covered. See this medical necklace?

I have the perfect outfit picked out for the day.

And I’ve just figured out my mode of transpo.

Giddyup!

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